Meet the New Mural: Intentional Practices. Extraordinary Work
The company was looking for "bigger, stronger, tougher adhesives,” so when one 3M scientist, Spencer Silver, created a not-so-sticky glue, it seemed to be of no use, a throw-away. Years went by before another scientist — Art Fry — needed a special kind of bookmark. Fry connected with Silver, they got to collaborating, and together they turned an incidental creation into an innovation — the Post-It note was born.
A simple not-so-sticky piece of paper became an enduring innovation. Post-Its were used to share small bits of information, and teams learned that they could also hold big ideas. When used with purpose, you could turn small squares into big impact.
The mighty sticky note is revered here at Mural. It’s been honored, right there in our logo for years:
That changes today. Today starts a new chapter as we’ve transformed our brand and overhauled our product interface. To understand why, you have to understand what we know:
The creation of the sticky note was luck. Eleven years of teams working with Mural has taught us this:
The best teams don’t leave innovation to chance. They know how to make their own luck.