💡 Template Idea: The Market Opportunity Navigator

edited June 2021 in Template Ideas

Job to be done: When managers commercialize innovation, they need to systematicall compare and prioritize different market opportunities, so they can set a promising strategy and move forward with confidence.

Problems to be solved: Stop playing target market roulette! The Market Opportunity Navigator is a 3-step tool to help managers identify, evaluate and prioritize market opportunities for their innovation. With 3 dedicated worksheets, the structured approach helps solve the following problems: 1)don't rely on biases and intuition- make an informed strategic choice; 2)don't try to pursue too many markets in parallel and spread your resources too thinly- focus smartly; 3)don't fall in love with your initial idea-take the time to identify and assess different target markets with your team;

Why this helps everyone (or many people): Technologies are always fungible and can address the needs of different types of customers. The Market Opportunity Navigator has been used by thousands of companies and institutes around the world, and was adopted by Steve Blank as a key addition to the Lean Toolset

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