[Closed] 📖WIN A COPY OF THE BOOK📖 | Experiencing Design: The Innovator’s Journey

[Deleted User]
edited August 2021 in Café

Jeanne is a valued member of the MURAL community, as well as a faculty member at the University of Virginia's Darden Graduate School of Business and former chief learning officer at United Technologies Corporation. At Darden, where she formerly served as associate dean of the MBA program and as executive director of the Batten Institute, Jeanne works with both MBAs and executives in the areas of design thinking, innovation and leading growth.

Jeanne’s new book, Experiencing Design: The Innovator’s Journey was just released. The book, written in partnership with Karen Hold and Jessica Eldridge, offers you step by step instructions on how to deepen your own personal experience as an innovator using design thinking. It specifies the mindset shifts and competencies that need to be achieved for a deep practice, describes how different personality types experience different kinds of journeys, and shows how to fully leverage the diversity of teams. Experiencing Design demonstrates that, in order for innovators to create something new, they need to be something new.✨


We’ve partnered with Jeanne for an exciting book giveaway. In order to be eligible, thoughtfully answer the following question in the comments section below:

🤔 Describe a time when using design thinking changed you, and not just the work you did.💡

See official rules here - must be based in the US to win. Winners will be drawn at random on Monday, August 2nd at 12pm EST and notified via direct message. 



  • AshleyB
    AshleyB Mural Alum ✭✭✭
    edited July 2021

    Design thinking has definitely impacted the work I do; the tools and techniques AND the mindset are so helpful in ensuring that the customer and their problems are at the heart of the work you do as a product manager. Personally, I am always surprised and delighted at how design thinking sessions feel 😍- there is something so powerful about being "in a room" (doesn't have to be a physical one!) with people sharing their thoughts and ideas, engaging with a problem. It brings out such good energy and diversity of ideas, it always makes me appreciate humanity a bit more, turns my brain to a more positive space. I don't know why I am always pleasantly surprised by that effect, you'd think I'd expect it by now... but I'll count it as a good thing that the human interactions that happen in design thinking sessions have a positive result on my mental state and feelings about other people as well as good business and innovation outcomes.

  • ryannee
    ryannee Mural Team mod
    edited July 2021

    Design Thinking (or as I prefer to call it, Human-Centered Design) has changed my perspective about pretty much everything. I've especially enjoyed the chance to use ethnographic research techniques like Contextual Inquiry, or participatory research techniques like Buy A Feature or Build Your Own because it's a chance to hear what people say, see what they do, and empathize with the ways in which they think. Beyond work, these skills and techniques have made me a happier person, a better friend, and a more caring partner.

  • Getting introduced to human-centered design during college in the late ’90s not only changed the way I think about products and how I approach complex problems, it sparked a realization that would shape my career path: Embracing design thinking—that is, placing real people at the heart of every decision—is the clearest path to bridging the digital divide between the haves and the have-nots in a world that requires ever-more tech savvy to survive.

    This understanding led me to pursue partnerships with others who are committed to building products centered on design thinking, or as I’d put it, centered on people. By leaning in hard to design thinking practices and developing an understanding of how limited tech access leaves so many potential beneficiaries of a software solution completely disadvantaged, I’ve had the opportunity to advocate for (sophisticatedly) simple UX design that’s equally intuitive for users of all backgrounds.

    In short, from a product management perspective, design thinking brings more users to the table, and that’s good for the ol’ bottom line and my career growth. From a personal perspective, design thinking brings more people to a better-built tool, and that’s good for humanity.

  • These are such thoughtful comments! Thanks to Manuel, Ashley, Ryan and Joe. Your experiences demonstrate exactly what we have found in our research. using an HCD or DT approach, changes those who use it as well as those they use it in service too!


This discussion has been closed.